Written by Bron (Founder)
In 1989 The Body Shop was one of the first global brands to begin campaigning for an end to animal testing in the beauty industry.
At the time this was radical and confronting to most.
People couldn’t understand why it was necessary because for so long a particular mode of operating and code of ethics had governed the industry.
They struggled to see beyond this or conceive of a different way of doing things.
A way that wasn’t focused solely on bottom lines and efficiency but was good for the world and demonstrated moral and ethical leadership.
“It is inevitable that the beauty industry is transformed from the inside out. It simply won’t survive in its current form.”
An inability to see beyond the current way of doing things is something we see so often in business, politics and wider society.
This is fuelled by the complacent notion that just because something has always been done a particular way it should remain that way, benefiting only those who already hold all the cards.
While cruelly harming animals was once completely unquestioned by the beauty industry, in less than 30 years the immorality of this is now utterly indisputable.
Cruelty free standards are now an absolutely mandatory, common sense baseline for any modern skincare company.
“We haven’t got to the bit where the ship sinks yet – it’s only just started to fill up with water.”
In 2018, officially dubbed “the year of the woman”, it’s time for the beauty industry to again start moving beyond the way things have always been done.
The tired, boring and patriarchal messaging that constantly demands change, improvement and perfection, and discriminates against certain bodies by creating a hierarchy of racist, classist and ablest beauty standards, needs to change.
Women are rising.
We can see and feel it all around us with the incredible ripple #metoo has created, and although some people might not realise it yet, this is just the tip of the iceberg.
We haven’t got to the bit where the ship sinks yet – it’s only just started to fill up with water.
There is no industry or area of life that won’t eventually be touched by the rising tide of feminist leadership and women’s visions and demands for radical change.
“There is no industry that won’t eventually be touched by the rising tide of feminist leadership and women’s visions and demands for radical change.”
As part of this shift it is inevitable that the beauty industry is transformed from the inside out.
It simply won’t survive in its current form.
The entire process from creation to selling must start to serve and empower women as opposed to constantly generating new ways to tear them down for financial gain.
Our bodies, lives, wellbeing and freedom must begin to matter more than companies’ bottom lines.
I hope that young women one day walk into beauty product stores and can’t believe a time existed where companies dared to treat them as sub-human mechanisms for profit generation.
Where their body parts were pulled apart and treated as problems to be fixed, changed and altered to conform to a constructed image that literally no one could live up to.
I hope they talk about it as if it was some Handmaid’s Tale nightmare, something they aren’t even sure is entirely true because it just all sounds a bit far fetched.
“I heard they created a term called cellulite from the totally normal formation of female fat cells? And then made you pay for fake cream to fix it?!”
“I heard they only represented the natural body size of 1% of women in advertising?!” “I heard they lightened women of colour’s skin and altered their natural hair?!”
“I heard fat women were constantly “health shamed” and excluded from the fashion industry?!”
Destructive and normalised ways of doing things have the potential to change so quickly in the lightening fast era we’re lucky to be part of.
All it takes is us.
Our voices and buying power uniting to demand better; for ourselves, for each other and for those women to come #nowomanharmed
This symbol appears on all Bopo Women skincare to signify that from creation of our products to selling NO woman is harmed. We hope that other brands worthy of it start to wear it too. #nowomanharmed